Plymstock's family bike shop 11 Radford Park Road Trek Preferred · Cyclescheme 4.8
☎ 01752 408338 thebikecellar1@gmail.com
The Bike Cellar Plymstock · since 1994 Book a service  ↗
Plymstock · 11 Radford Park Road · the road out toward Dartmoor

Plymstock's family bike shop, the Bike Cellar bench, twenty years on.

The Bike Cellar has been on Radford Park Road since 1994. Craig Sheffield and Angie Moore, husband and wife, took the shop on more than twenty years ago and run it together, Craig on the bench and the buying, Angie front-of-house. Their daughter Ayesha Sheffield, who literally grew up in the store, joined the board in 2021. Trek Preferred Retailer, the full Cytech workshop, Electra and Diamant alongside, eight Cycle to Work schemes. The bike you walk out with is the one we would ride ourselves.

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Since 1994on Radford Park Road
Trek Preferreddealer tier
4.8 / 5145 reviews
3 service tiersCytech bench
A mountain biker leaning into a Trek MTB on the Bike Cellar showroom floor, helmet, goggles and gloves on, a second rider behind, the kind of customer that walks the four miles up to Plymbridge Woods from the Plymstock shop.
ON THE FLOOR · PLYMBRIDGE RIDER Trek MTB on the showroom floor, the rider four miles from her trail head.
WHAT WE SELL AND WHAT WE FIX · FOUR LINES, ONE BENCH

Four lines of work, one workshop, one Plymstock address.

The workshop, three tiers and a la carte

Basic Service £65 (security check, brake and gear adjustment). Standard Service £120, the bench's most popular tier (drivetrain lubrication, cable replacement, wheel truing). Deluxe Service £180, the full strip (complete disassembly, frame inspection, headset and bottom bracket service, hub regrease). A la carte: spoke and true £30 per wheel, hub service £50, wheel build £55, tubeless setup £35. Cytech-qualified mechanics, same-day turnaround target. £20 non-refundable booking deposit holds your slot.

Standard service £120, Deluxe £180

Trek Preferred Retailer, with Electra and Diamant alongside

Authorised Trek dealer at Preferred Retailer tier, with current 2026 floor stock including FX 3 Stepover Gen 4, Marlin 6 Gen 3, FX 2, Procaliber 8 and Fuel EX 5 Gen 2. Electra cruisers and townies, Diamant German heritage e-bikes (the Trek-group sub-brand for the touring trade), Dawes folding bikes, and a BMX line from Stolen, Ruption, Blank and Eastern. The dealer relationships are tier-real, not surface-level. If we sell it, the bench is set up to service it.

Cyclescheme & eight finance schemes accepted

E-bikes across hybrid, MTB and road

Dedicated sub-categories for electric hybrid, electric mountain hardtail, electric mountain full-suspension and electric road. Trek Powerfly across the e-MTB range, the focus of our May 2025 buying-guide blog. Diamant for the touring trade. Plymstock backs onto the Plym Estuary and the road climbs out toward Dartmoor, so the e-bike trade here is real, not a category to please a search. Battery diagnostics and motor support are in-house.

Trek Powerfly + Diamant on the floor

Bike fitting, the same fit across the years

Craig is a qualified bike fitter, not just a salesperson, which means the shop sells the fit alongside the frame and can carry a customer's fit across multiple bikes over the decades. The shop has been on Radford Park Road long enough that we have refitted customers onto their second, third and fourth bikes from us. Trek's Precision Fit methodology, with the measurements written down and kept.

Bike fit included on Trek purchases
SCENES FROM THE FLOOR · PLYMSTOCK SHOWROOM

Trek on the wall, hybrids on the floor, the accessory aisle behind.

The showroom floor of The Bike Cellar in Plymstock, Trek 2026 stock in a tight line along the wall under the Trek-yellow signage.
THE SHOWROOM · TREK 2026 STOCK Marlin, FX, Procaliber and Fuel EX on the floor.
Another angle on the Plymstock showroom, hybrid and electric bikes mounted on the back wall, helmets and accessories on the shelf behind.
THE WALL · HYBRIDS AND HELMETS Hybrid, e-bike, and the accessory rack behind.
The accessories aisle at The Bike Cellar, lights, bottles, tools and Cyclescheme paperwork on the racks.
THE AISLE · ACCESSORIES & SCHEMES Lights, tools, bottles, the Cyclescheme paperwork.
SINCE 1994 · CRAIG, ANGIE AND AYESHA · ON RADFORD PARK ROAD

A Plymstock bike shop in three eras. 1994. 2005. 2021.

The Bike Cellar has been on Radford Park Road since 1994. That puts the shop in Plymstock before Halfords arrived in the city and before Decathlon was a name in the South West. The first chapter, under prior owners, ran for roughly eleven years.

The second chapter began in around 2005, when Craig Sheffield and Angie Moore took the shop on. Craig is a former high-level downhill mountain bike racer and a qualified bike fitter, with a soft spot for a Trek Fuel EX and a hard-earned eye for what a Plymstock customer actually needs. Angie has been front-of-house for the whole twenty years, the welcoming face for the walk-in who arrived not knowing where to start. Two of them, six days a week, for two decades.

The third chapter is in motion. Daughter Ayesha Sheffield, who in our own words on the about page literally grew up in the store, was appointed director on 6 April 2021 at the age of 22. Lee joined the bench from twenty-five years of headteaching, Kitt is on year-on-year of mechanic work, and Isla Brown the family dog signs off the floor each morning. The bike shop is here for another twenty years, just under different hands.

Very knowledgeable and helpful. Care about bikes deeply and want the right bike for you. Customer review · Birdeye, 2026
1994 The Bike Cellar opens on Radford Park Road in Plymstock under its first owners. The unit has been a bike shop on this parade ever since, before Halfords arrived in the city and before Decathlon was a name in the South West.
~2005 Craig Sheffield, a former high-level downhill mountain bike racer and qualified bike fitter, and Angie Moore take the shop on. They keep the name, the address, and the workshop, and run the business as a husband-and-wife operation, Craig on the bench and the buying side, Angie front-of-house.
2007 THE BIKE CELLAR LTD incorporated at Companies House (company number 06060565). The shop carries on at 11 Radford Park Road. The Trek dealer relationship, BMX brands and the e-bike line are layered in across the following decade.
2013 Plymbridge Woods opens its new MTB blue and red loops three miles up the road under the National Trust, and the trail-rider customer base settles in. Cann Woods six miles further on and the Drake's Trail across Dartmoor pulled in their own crowd.
2021 Daughter Ayesha Sheffield, who in our own words on the about page "literally grew up in the store", is appointed director on 6 April at the age of 22. The second generation is formally on the cap table. Three-generation succession is in motion.
2024 Lee Brown, a former headteacher of twenty-five years, joins the bench as a mechanic, living out a long-held dream. Kitt has been on the workshop floor for decades by now. Isla Brown the family dog is given the title chief meeter and greeter.
2026 Today. Craig, Angie and Ayesha on the floor and the books, Kitt and Lee on the bench, Trek Preferred Retailer tier confirmed, Cyclescheme retailer at 4.8 out of 5, 145 reviews across Google and Birdeye. Same Radford Park Road address as the first invoice in 1994.
THE BENCH AND THE FRONT DESK · SIX NAMED, FROM THE ABOUT PAGE

Six names, six biographies. Portraits to follow as we shoot them.

Director, bench & buying Craig Sheffield

Former high-level downhill mountain bike racer, qualified bike fitter, twenty years a Plymstock shopkeeper. Wants to "get people out on a bike with a smile on their face".

Director, front of house Angie Moore

Twenty years front-of-house with Craig. The welcoming face for the customer who walked in not knowing what to ask. The shop her customers come back to with their kids.

Director, second generation Ayesha Sheffield

Craig and Angie's daughter, appointed director in April 2021 at 22. Literally grew up in the store. The visible succession signal for the next two decades.

Lead mechanic Kitt

Decades in the cycling industry, the longest-standing mechanic on the bench. Rides a Trek Fuel EXe. The hands the regulars ask for by name.

Mechanic Lee Brown

Twenty-five years a headteacher, then a hard turn into a long-held dream. On the bench full-time. The reason a complicated repair gets explained in plain English.

Chief meeter & greeter Isla Brown

Family dog. Will inspect your bike when you bring it in. Does not currently hold a Cytech qualification but has been threatening to sit one for a while.

Inside The Bike Cellar workshop, with the bike fit and service bench visible at the back of the Plymstock unit.
THE SPECIALISM · TREK PREFERRED RETAILER + THE SOUTH HAMS TRAIL TRADE

A working Trek shop in a city where the trails are actually on the doorstep.

Plymouth sits four miles from the Plymbridge Woods MTB trails (National Trust blue and red loops, opened 2013), six miles from Cann Woods, and a Cremyll Ferry ride across the Tamar from Mount Edgcumbe Country Park (NCN Route 2 coastal loop, 8.1 miles). Inland, the Drake's Trail runs 21 miles up to Tavistock on NCN 27, and the Dartmoor road climbs (Haytor, Rundlestone, Widecombe) are an hour out. Our customer is the family on the Plym Valley path, the MTB regular at Plymbridge, and the road cyclist tackling the moors, often all in the same week.

  • Qualified bike fitter on the bench. Craig holds Trek's Precision Fit credentials, so the shop sells the fit alongside the frame and can carry your fit across multiple bikes over the years. Most independents do not have a fitter; we have done since Craig took the shop on.
  • Three published service tiers, fixed prices, same-day target. Basic £65, Standard £120, Deluxe £180. Cytech-qualified mechanics on every bench. A la carte work (spoke and true, hub service, tubeless setup, wheel build) priced on the wall, not behind a phone call.
  • All three Trek-group lines stocked. Trek, Electra and Diamant under one roof. A Bosch- or TQ-equipped Trek customer in Plymouth does not need to ship the bike to a city shop in Exeter or Bristol for firmware or motor work.
BOOK A SERVICE · £20 DEPOSIT HOLDS THE SLOT

Tell us about the bike. We will phone back the same working day.

Every service starts with a phone call so we can give you an honest read on turnaround before the bike comes through the door. Fill the form below, or phone the shop on 01752 408338 between 09:00 and 17:30. The booking carries a £20 non-refundable deposit, redeemed against the service. Walk-ins for a quick adjustment are welcome any time the door is open.

  • Basic Service £65. Security check, brake and gear adjustment, tyre and chain check. The annual tune-up most bikes want.
  • Standard Service £120. The bench's most popular tier. Drivetrain lubrication, cable replacement, wheel truing, full safety check.
  • Deluxe Service £180. The full strip. Complete disassembly, frame inspection, headset and bottom bracket service, hub regrease, the works.

Service enquiry

We reply within one working day. For a same-day answer, phone 01752 408338. The £20 booking deposit is taken once we have agreed a date.

VISIT · 11 RADFORD PARK ROAD · PLYMSTOCK, ON THE PARADE

On the parade, four miles from Plymbridge Woods.

THE SHOP

Radford Park Road, Plymstock

11 Radford Park Road
Plymstock, Plymouth PL9 9DG
Devon

Phone 01752 408338
Email thebikecellar1@gmail.com
Trails four miles to Plymbridge Woods (National Trust MTB), six to Cann Woods, twenty-one up the Drake's Trail to Tavistock.
Food the Boringdon Arms and the Plymstock Inn are five minutes' walk for a post-ride pint.
Park free on-street parking on the parade and the side streets.
WHEN WE ARE OPEN

Six days a week, closed Sundays

Mon09:00 to 17:30 Tue09:00 to 17:30 Wed09:00 to 17:30 Thu09:00 to 17:30 Fri09:00 to 17:30 Sat09:00 to 17:00 half-hour earlier than weekdays SunClosed and on bank holidays

Workshop bookings carry a £20 non-refundable deposit, redeemed against the service. Walk-ins for a quick adjustment are welcome any time the door is open.

11 Radford Park Road, Plymstock, Plymouth PL9 9DG. On the parade, four miles from Plymbridge Woods. Open in Google Maps ↗
FAQ · FROM REAL CUSTOMER QUESTIONS

Five questions the shop floor answers most weeks.

If your question is not in this list, phone the shop on 01752 408338 or send a note via email.

Are you really a Trek dealer, and what does "Preferred Retailer" mean?

Yes. We are listed on the trekbikes.com dealer locator at store 20303, and we are at the Preferred Retailer tier (verifiable on the Trek dealer page). The tier reflects the volume of Trek we move, the bench training we hold, and the level of stock we commit to in advance, so the bike you want is more likely to be on the floor when you walk in. Same listing covers Electra (Trek's cruiser and townie sub-brand) and we stock Diamant (Trek's German heritage e-bike marque) alongside.

I am riding Plymbridge or Dartmoor and something has gone on my bike, can you fix it the same day?

Most of the time, yes. Standalone repairs are billed at £50 per hour and a quick diagnosis (gear cable, brake bleed, a derailleur tune, a flat or a slow leak) usually gets you back out the same morning. If it needs a part we do not have in, we will phone you with a turnaround before we order, never after. We see a steady stream of riders mid-ride from the Plym Valley path and the Drake's Trail and we know how that conversation goes.

I have a Trek e-bike with a Bosch or TQ motor, do you handle firmware and battery work?

Yes. The workshop holds Cytech qualifications and the Trek e-bike systems are on the bench here for both the diagnostic and the firmware update. If a motor or battery needs to go back to Trek we handle the paperwork and the loan-bike conversation. A Trek e-bike customer in Plymouth does not need to ship the bike to a city shop in Exeter or Bristol to get firmware work done.

Can I get a bike on Cyclescheme, and how does the voucher actually work?

Yes, and we accept eight separate schemes: Cyclescheme, Halfords Cycle2Work, Green Commute Initiative, Vivup (the NHS one), Caboodle, Cycle Solutions, Bike2work and Gogeta. Cyclescheme bikes are redeemed in store, not online, so phone us or come in. Interest-free credit is also available, and we offer Forces and NHS discount on full-price items. The paperwork looks worse than it is, ten minutes with Angie at the front desk usually clears it.

Do you take test rides and demo days?

For most bikes on the floor, yes. The fit on a Trek matters more than the colour and the only way to know if a Marlin Gen 3 is the right size and reach for you is to ride it. Bring a card, leave it with us, and take the bike around the block on Radford Park Road. For e-bikes we will let you take a longer loop. Demo days through Trek and the other brands run a few times a year, we post them on Instagram (the_bike_cellar) and on the news page.